comms, made cool
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comms, made cool *
A handful of clients I’ve worked with…
Your brand deserves a campaign that cuts through the clutter.
Your brand has a story worth sharing…
Why Cool Girl Comms?
At Cool Girl Comms, we understand the importance of a good story. We specialise in earned media, influencer strategy, and campaigns that cut through the clutter.
Founded by Jade Burtrand (The PR Girl), we combine strategy, taste, and cultural insight to help brands show up in the right places, with the right story.
Brand Builder
Designed to help consumer brands clarify their voice, sharpen their positioning, and show up consistently across PR, social, and influencer campaigns.
Influence 101
Designed to help consumer brands identify the right influencers, build authentic partnerships, and create campaigns that drive visibility and audience engagement.
Choose your adventure
MEET the
FOUNDER
Hi, I’m Jade - a communications professional specialising in consumer PR, influencer strategy, and brand storytelling across beauty, lifestyle, and FMCG brands.
After interning across agencies in the UK, US, and Australia during my studies, I went on to work on campaigns for global brands including Cadbury, Müller, Johnson & Johnson, Dermalogica, Paula’s Choice, and John Frieda.
With experience spanning PR, influencer campaigns, launch strategy, and global toolkits, I’m passionate about helping brands show up in culturally relevant, socially engaging ways that genuinely connect with audiences.
Alongside agency work, I also write The PR Girl - a platform where I break down standout consumer campaigns, brand strategy, and the evolving role of PR and influencer marketing within beauty, food, and lifestyle spaces.
When I’m not immersed in campaign ideas or beauty trends, you’ll usually find me travelling, documenting experiences on socials, or getting lost in a good book.
Stories built to last.
Stories built to last.
The PR Girl.
I started The PR Girl to cut through the noise in PR, marketing and brand storytelling. I wanted to create something honest, and grounded in real experience.
The PR Girl is a newsletter where I break down how campaigns really come together: the wins, the mishaps and the chaos in between.
Because here’s the truth: copying what looks good on the surface won’t build a strong brand. Understanding the thinking behind good (and cool) comms will.
If you want your inbox to feel less like a lecture and more like a voice note from a fellow friend in the industry - The PR Girl is for you.